Don’t: The African Content Creator Edition

What is your idea? | Get Involved Kingston

Hey everyone! In case you didn’t know I’m African and I am a content creator. For a long time I wouldn’t have referred to myself as one, a content creator that is. That’s because I wasn’t really sure if I checked that box. I’m still not 100% sure I am anyway. Creating content or coming up with interesting things to write that people will read or film that people will watch can be difficult especially during times when the creative juices aren’t flowing. Along my journey as a creative though, I’ve learnt a few things I should avoid. Mostly through experience.

This brings us to Day 8 of the WinterABC challenge. Three things African content creators should avoid. This post is more of a jab at myself than anyone else really. I hope if you’re reading this, you can pick up at least one point and make sure you do what you can to make sure you avoid it!

1. Avoid trying so hard to be like the next person

I read so many blogs apart from mine and on days when I feel like I have nothing to post or I don’t feel like posting what I already have, I go back and read other people’s work for inspiration. I’d like to believe it’s the same in other fields too. One thing to avoid however is wanting your content to be exactly like someone else’s. I have a bunch of bloggers who really inspire me and I try to get my blog and posts to be as organised as theirs but I remind myself to always be original and authentic. There are going to be well over 80 posts on this same topic today and I’m pretty sure everyone will write their posts in a way that suits them and in a way that’s original to them. It’s the same with YouTubers. So many people have a “Day in my life” video or similar vlogs but how you go about them makes a huge difference for your content. You can get ideas from other people but make them original, somehow. There should always be something that sets you apart from others and makes your work identifiable to you. Be it in the editing style or the writing style. Also, be daring. Try and do something no one has done before. Be authentic and be you.

2. Avoid being inconsistent

I talk about consistency a lot on my blog. I feel like every few months I bring up how I plan on being consistent. I wasn’t the most consistent person when I started my blog but this year, one of my blogging goals (which you can see here) was to be more consistent and I’ve done my best to stick to that. Being consistent has really helped my blog in terms of growth. More people have followed my blog and I’ve gotten to meet more people. I think that’s mostly because I have been consistent. Consistency is key. Don’t let anyone tell you otherwise. Consistency also makes you less forgettable lol.

3. Avoid posting work you’re not interested in

If you post work you’re not proud of or you weren’t really invested in, it shows. Trust me, it does. It’s your blog or your channel or your podcast. You have creative control so only put out content you actually like otherwise, what’s the point? I think this goes hand in hand with undermining yourself. I know I have a tendency to do that. I sometimes sell myself short which isn’t cool. Sometimes I look at certain posts and feel like I could have done better because I know how good I can be with certain things and how creative I am. So, avoid selling yourself short. Believe in your art and your content and only put out what makes you happy.

Those are three things to avoid as a content creator. I hope you find this helpful. Feel free to add on any more tips in the comments. I’ll be happy to read them. Also, don’t forget to like this post on your way out! I’ll be back tomorrow.

Stay safe. Black lives matter. Stop sexual abuse.

Thanks for reading!


Wonani Xx

22 thoughts on “Don’t: The African Content Creator Edition

  1. Really great tips. I think after this challenge, I’ll plan my posts or something. I’ll make a schedule of some sort. Being consistent is one of my goals now.

    Liked by 1 person

  2. This was really amazing and necessary. You aren’t alone when it comes struggling with these three things you’ve mentioned. I might not be a content creator but these things really do apply and I’m glad that this is a reminder to say we can change and do better. There really is potential . I loved reading this , keep inspiring us by doing what you’re doing. I’m honestly proud of you Wonani ❗️💙

    Liked by 1 person

    1. Thank you! It’s true these things can be applied outside creating content too!
      I’m happy to see you realise the potential. “We can change and do better.” I love that!
      Thank you so much Anne! Kind comments like yours keep me going ♥️


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